With over 16 years of experience in the groundcare sector, Ben Cook has been appointed as the new INFINICUT® Territory Sales Manager for Wales and the North of England. Ben’s industry knowledge and proven track record in both a service and sales capacity bring additional strength and technical support to the INFINICUT® sales force.

After completing his NVQ Level 2 in Land Based Service Engineering at Myerscough College, Ben jumped straight into his first role with Balmers GM Ltd – where he stayed for the duration of his working career prior to joining INFINICUT® in April 2024. Starting out in a service technician role, Ben made the transition to Sales Representative in 2017 where he used his technical know-how to develop productive client relationships and drive sales across the Balmers GM groundcare portfolio. It was also during this time that Ben became well-versed with the INFINICUT® golf and sports turf ranges, with Balmers GM joining the network of approved dealers in 2020.

“I’m really pleased to be embarking on the next chapter of my career with the INFINICUT® team” Ben says. “Their market-leading pedestrian mower range is innovative and well-respected with professionals across the sporting spectrum, something I witnessed first-hand with the breadth of venues I had the pleasure of visiting during my time at Balmers and already since starting in my new role. With more exciting developments in the pipeline, it feels like an incredibly exciting time to join and I look forward to working alongside our dealers to support customers old and new.”

Also commenting, INFINICUT® Sales Manager Alan Jack added, “Ben’s enthusiasm and understanding of the industry will undoubtedly bring benefit to our customers in Wales, and in the area north of Birmingham up to the Scottish Borders. He joins just in time for the hectic summer season and has well and truly hit the ground running!”

When not running around selling mowers, Ben can often be found literally pounding the pavements and successfully completed the London Marathon in 2023 raising over £5000 for Hospice UK. Besides running, Ben is a keen sports fan and particularly enjoys a day out at the horse racing.

Ben can be contacted on 07385 149551, or via email at ben.cook@sbdinc.com